{"product_id":"vaggrulle-wall-roll-holder","title":"Väggrulle - the wall writing surface that scrolls","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eA wall-mounted paper roll — but the right way up.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe paper feeds from the bottom, so when you run out of space you get more underneath what you just wrote. Used paper rolls itself away into the archive at the top. No tearing. No throwing. No guilt. Plenty of shelf space.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWe pitched it to IKEA (see \u003ca title=\"Our video pitch to IKEA\" href=\"https:\/\/www.youtube.com\/watch?v=d2nPLcyNCWE\" target=\"_blank\"\u003evideo\u003c\/a\u003e). While we wait for a reply you can buy it here!\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhy bottom-feed?\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEvery other wall-mounted paper roll feeds from the top. Which means when you run out of space, you have to tear off what you wrote and start again.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThat's a small thing every day. It adds up to a lot of guilt.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eVäggrulle does it the other way around. New paper feeds up from the bottom, so you write top-to-bottom like a normal page — and when you reach the end, you just pull more paper up. The old content rolls up at the top into your archive.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYou never need to erase. You never need to throw anything away. The used paper tidies itself away, and you decide what to do with it the next time you change the roll.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhat it's for\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA central hub for your home or office.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA daily to-do list that doesn't run out of space.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA daily to-do list that doesn't run out of space.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA family message board that becomes a family scrapbook.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA receipts archive — tape them to the paper, they roll up with the rest.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eA meeting wall, a brainstorm wall, a \"what do we have for dinner\" wall.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eA drawing surface that's always blank when the kids find it.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhat's on it\u003c\/h3\u003e\n\u003cp\u003eTwo shelves. The big one at the bottom keeps what you reach for: pens, post-its, a coffee cup, your phone. The small one at the top keeps what you don't want the kids to reach: permanent markers, sharp things, secrets.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTwo magnets hold the paper in place.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhat it's made of\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFour pieces of 0.8mm powder-coated steel — laser cut, folded, corners rounded.\u003c\/li\u003e\n\u003cli\u003eFour plastic spacers, two magnets, four painted screws.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eYou'll also need a roll of paper. (Yes, the \u003cmeta charset=\"utf-8\"\u003eIKEA Måla fits. Yes, that's intentional.)\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFlat-packs into one box. Installs in about ten minutes — \u003ca title=\"Assembly instructions\" href=\"https:\/\/github.com\/heterodox-studios\/minis\/blob\/main\/vaggrulle\/assembly-instructions.md\"\u003einstructions here\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eSizes \u0026amp; mounting\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMount it high. Mount it low. Make it tall or short. Narrow enough to fit on a kitchen cabinet door if you want to.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhat's in the box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e4 × powder-coated steel parts\u003c\/li\u003e\n\u003cli\u003e4 × plastic spacers\u003c\/li\u003e\n\u003cli\u003e2 × magnets\u003c\/li\u003e\n\u003cli\u003e4 × painted screws\u003c\/li\u003e\n\u003cli\u003e1 × instruction sheet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's not in the box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRoll of paper, 45 cm wide - we suggest IKEA's Måla. (If you can't source it we can probably help - get in touch).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eCare\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWipe with a damp cloth. Replace the paper roll when runs out — you'll know. Magnets can be dangerous - make sure the top shelf where they attach is out of reach of children.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eA note on the name\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eVäggrulle is Swedish for \"wall roll\". We had grander ideas (Tankeskrift, Konstyta, Mjölkbrödägg) but this one stuck.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhy we made it\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBecause the orthodox version was wrong, and once we built ours we couldn't go back. We've been using one at home every day for ages.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWe pitched it to IKEA on YouTube. While we wait for the call, you can have one.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSee \u003ca href=\"https:\/\/www.heterodox.se\/projects\/vaggrulle\/\" title=\"project page\"\u003efull details\u003c\/a\u003e, including CAD design, assembly instructions, technical details.\u003c\/p\u003e","brand":"Heterodox","offers":[{"title":"Default Title","offer_id":52772356260179,"sku":null,"price":500.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1030\/7259\/6307\/files\/wall-context-annotated-v2.jpg?v=1777460191","url":"https:\/\/shop.heterodox.se\/products\/vaggrulle-wall-roll-holder","provider":"Heterodox","version":"1.0","type":"link"}